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Mobile Game Privacy Policy
iOS & Android

Privacy Policy for MORPH

App Name: MORPH•Developer / Publisher: IYGROUP•Last Updated: October 1, 2026

MORPH ("the Game", "we", "us", or "our"), developed and published by IYGROUP, is committed to protecting your privacy. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of information when you download, install, and play MORPH on mobile platforms (iOS and Android).

By downloading or playing MORPH, you agree to the collection and use of information in accordance with this Privacy Policy.

This Privacy Policy applies to the MORPH mobile game across the Apple App Store (iOS) and Google Play Store (Android).

1. Information We Collect

A. Information Automatically Collected

When you play MORPH, certain information may be collected automatically by the game and our third-party service providers:

  • Device Information: Device model, operating system version, unique device identifiers, language settings, and network connection status.
  • Advertising Identifiers: Google Advertising ID (GAID) on Android and Identifier for Advertisers (IDFA) on iOS (subject to your App Tracking Transparency permission).
  • Gameplay & Progress Data: Levels unlocked, puzzle completion records, move counts, meditation time, and in-game preferences.
  • Diagnostic & Crash Data: Crash stack traces, performance metrics, and application logs to help troubleshoot and improve game stability.

B. Information Provided Directly by You

  • Player Profile & Cloud Saves: If you link your account with Apple Game Center, Google Play Games, or Google Sign-In, we store your public display name, player identifier, and synchronized cloud game progression in Cloud Firestore.
  • Guest Accounts: If you play as a guest, an anonymous identifier is assigned to preserve your progress locally and in encrypted cloud backups.
✓ Encrypted Cloud Sync: All cloud game saves and progression records are encrypted and tied strictly to your authenticated player account.

2. Third-Party Services & SDKs

MORPH integrates third-party services that may collect information used to identify you or your device. Below are the third-party service providers utilized in MORPH along with links to their privacy policies:

Google Mobile Ads (AdMob)

Advertising

Used to display Banner, Interstitial, Rewarded, and App Open advertisements. AdMob may collect device identifiers and usage data to serve personalized or non-personalized ads in compliance with applicable privacy laws.

Google Privacy PolicyGoogle AdMob Information

Firebase Authentication (Google)

Authentication

Manages secure guest sessions and Google Sign-In authentication so you can access your profile seamlessly.

Firebase Privacy & Security

Cloud Firestore (Google Cloud)

Cloud Database & Progression

Safely stores player game progress, unlocked worlds, meditation time, and puzzle completion statistics.

Cloud Firestore Privacy

Google Analytics for Firebase

Analytics & Telemetry

Collects anonymous gameplay telemetry to help us balance spatial puzzle mechanics and level difficulties.

Google Analytics Privacy

Firebase Crashlytics

Crash Diagnostics

Collects crash reports, stack traces, and real-time performance data to troubleshoot bugs and improve stability.

Crashlytics Terms & Privacy

Apple Game Center (iOS) & Google Play Games (Android)

Leaderboards & Achievements

Provides native leaderboards, cloud achievements, and platform player authentication services.

Apple Privacy PolicyGoogle Play Services Privacy

3. How We Use Your Information

We use the collected information for the following purposes:

  1. Gameplay Delivery & Cloud Sync: To save, sync, and restore your level progression across devices.
  2. Game Improvement: To analyze level completion rates, identify bugs, and improve spatial puzzle mechanics.
  3. Advertising: To serve in-game advertisements (banners, interstitials, and optional rewarded hints).
  4. Platform Compliance: To comply with Apple App Store and Google Play Store developer guidelines.

4. Advertising & Tracking Choices

iOS App Tracking Transparency (ATT):

On iOS 14.5 and later, MORPH requests your permission before tracking your activity for advertising purposes. You can modify your tracking preferences at any time in your device settings:

Settings > Privacy & Security > Tracking > Toggle for MORPH
Android Advertising ID:

On Android, you can reset or delete your advertising identifier at any time:

Settings > Google > Ads > Delete advertising ID or Reset advertising ID
EU/EEA & UK Consent (GDPR):

For players residing in the European Economic Area (EEA) and the UK, we implement Google's User Messaging Platform (UMP) to obtain explicit consent for personalized advertising and cookies/local storage usage.

5. Data Retention & Security

We retain your game progress and analytics data only for as long as necessary to provide game services. We employ standard industry safeguards and encrypted cloud infrastructure (Google Cloud / Firebase) to protect your information against unauthorized access, loss, or misuse.

6. Children's Privacy (COPPA & GDPR-K)

MORPH is designed as an all-ages spatial architecture puzzle game. We do not knowingly collect personal identifiable information from children under the age of 13 (or under 16 in the EU).

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can promptly delete such data.

7. Your Data Rights (GDPR & CCPA/CPRA)

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about your game account.
  • Deletion / Erasure: Request the deletion of your cloud save records and associated identifiers.
  • Opt-Out: Opt-out of personalized advertising at any time through device settings.

To exercise any of these rights, please contact us at the email provided below.

8. Changes to This Privacy Policy

We may update our Privacy Policy periodically. We will notify you of any changes by updating the "Last Updated" date at the top of this document. Continued use of MORPH after modifications constitutes acceptance of the updated policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data privacy in MORPH, please contact us:

Developer / Publisher: IYGROUP
App Name: MORPH